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Equality in opportunity and growth

Our vision for Santam is clear: to build a business where everyone has equal access to opportunities and growth. We believe that a truly inclusive environment is key to sustainability – not only for our business, but for the financial services sector and South Africa as a whole. And so, we’re committed to creating an inclusive culture that extends to all of our stakeholders, including our employees, suppliers, intermediaries, communities, clients and shareholders, and media. Transformation is a crucial part of our journey to deliver insurance good and proper.

Transformation in action

Through our work with clients, employees, business partners and beneficiaries, we’ve been privileged enough to be part of some beautiful transformation stories. As the leading insurance provider in South Africa, we have both a responsibility and opportunity to blaze a trail in transforming our business, our industry and our country as a whole. These are just some of the lives we’ve touched on our transformation journey so far.

A Santam that reflects the South Africa we live in

Ensuring representation across our structures:


Black ownership


Black employees


Female board members


Jobs created via contributions to ASISA ESD Fund


Spent on learnerships and internships


Invested in financial education initiatives to empower communities

A Santam for everyone

Based on the latest integrated report 2022:

Over 400 individual black intermediaries empowered through Santam Intermediary Growth and Development Program in 2022

R3.2 billion of procurement spend directed at black-owned suppliers

A total R118m invested in the ASISA Enterprise and Supplier Development Fund aimed at the sustainable development of SMEs across South Africa

Approximately 300,000 access policies sold to historically-uninsured individuals (Financial Inclusion)

Employee skills development academy

All employees should be enabled to learn, grow and thrive. Our internal development programme helps build the talent pipeline, creating an environment where people are challenged and encouraged to reach their highest potential. Our skills development includes insurance technical skills, leadership and management development, employee assistance for academic studies, learnerships, quality assurance and the skills to grow South Africa’s challenging economy.


Santam’s Intermediary Development Programme

The sustainability, growth and education of intermediaries is very important to Santam. As the link to clients, our intermediaries remain the cornerstone of our business. At Santam we are committed to the transformation of the industry; to ensure its sustainability and to provide a better experience for clients. In 2021, we launched the Santam Intermediary Growth and Development Programme (SIGDP) to provide emerging intermediaries with vital skills and access to the industry. This effort enables us to help fast-track transformation in this sector, not only in terms of skills transfer, enterprise development, and job creation, but also in recognising an emerging market that is under-serviced and gradually narrowing its risk protection gap.

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